GAS™
Mattresses with faces singing together in the Dreams store
NEW WORK · DREAMS

SOMEBODY TO LOVE

QUEEN RE-RECORD · 30″ BRAND FILM
Agency
Drummond Central
Production
Re:Production
Director
Sye Allen

RECREATING THE MOST ICONIC VOCAL STACK OF ALL TIME

On air · Easter 2025
Renewed · into 2027
Agency
Drummond Central
Production
Re:Production
Director
Sye Allen
On air
Easter 2025
01

The ask

In November 2024, Drummond Central and Re:Production brought us a dream brief: re-recording "Somebody to Love" by Queen.

Songs like this come with a legacy. "Somebody to Love" is known for its stacked gospel harmonies and the richness of the recording. We had to reach the same standard of vocal production.

"It's the record on which they really pushed the boat out, recording themselves around 100 times to get that thick, gospel choir texture."

GREG OWENS, CREATIVE DIRECTOR
FIRST CREATIVE NOTE TO RE:PRODUCTION, NOVEMBER 2024
Behind the scenes on set, camera crew under a lighting rig
[CAPTION TBC] · MARCH 2025
02 · THE CRAFT

The Dreams Choir

In 1976, Freddie Mercury, Brian May and Roger Taylor sang their parts over and over until three voices sounded like a hundred-strong gospel choir. We did it the same way with four. Every singer took every part in their range, and Felix Hagan covered every harmony in the arrangement, top to bottom. Around a hundred voices, stacked by hand at Nevo Sound.

This is the looping middle eight, split into its four choir parts. It starts with the bass. Press play on each voice to build the stack, and stop any voice to hear the others without it.

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Soprano
Alto
Tenor
Bass
Click or drag a waveform to move the playhead.
A couple lying on their new mattress, which smiles between them
03 · THE RESULT

On air since Easter 2025.
Renewed into 2027.

CREDITS

Client
Dreams
Agency
Drummond Central
Production
Re:Production
Director
Sye Allen
Music
GAS™
Mix
Aaron Bentley
Vocals recorded
Yoad Nevo, Nevo Sound
Band recorded
Guillaume Robertson, Super Symmetry